ICHOR powered by RKI

A new frontier in diesel injection innovation.

In Greek mythology, ichor is the ethereal fluid that is the blood of the gods and/or immortals. Making diesel ‘ethereal’ as in the meaning of ‘ichor’ – a cleaner fluid that provides peak performance while reducing emissions.

ICHOR is an innovative forerunner in diesel injection technology that can drive down emissions, improve engine efficiency and improve performance.

Naming + Copy: Boyd Benkenstein
Concept: Boyd Benkenstein + GonçAlves
Logo + Design + Art direction: GonçAlves
Animation: HomemBala
GonçAlves 2024
Lisboa, Portugal