Economic inclusion for youth

Decent jobs and income are essential if young people are to participate fully in their societies and realise their potential. Barriers to youth participation in the labour market include poor education, lack of skills and a mismatch of skills. In the Works is a RNW Media programme, who aims to address these barriers, with a specific focus on young women.

RNW Media asked us to support the logo on the adjectives, Driving, Economic and Human Potential. At the same time, the brand needs to be chromatically adaptable and coexist in harmony with other brands from different programs. Our work aimed to create a dynamic and youthful identity, ready to help young people achieve they economic potential.

Client: RNW media
Executive Creative Director: Inês Morais
Logo + Design + Art direction: GonçAlves
GonçAlves 2024
Lisboa, Portugal