Where the car comes to you

Rummo wants to give a new sense to mobility, through a car rental platform that works with an online counter. The rent-a-car application where the car goes to you, and you can return it wherever you want.

After knowing the communication style, it was important that the visual brand represents the easy, fast, practical and safe way to rent a car. We did so, conveying modernity, simplicity and confidence.

Naming + Copy: Vasco Durão
Concept: Vasco Durão  + GonçAlves
Logo + Design + Art direction: GonçAlves
GonçAlves 2024
Lisboa, Portugal