![](https://freight.cargo.site/t/original/i/7aa7e9d59f16a71b1dd970bf1b3f980250e6987bc6fcf5269486472797dab37a/SAY-AZORES-CHEESE.gif)
SAY AZORES CHEESE
Present the Azores cheese, of European certified quality, in Canada, through a visual and verbally impacting campaign, both for outdoor communication and for activation in fairs and workshops.
Challenge
More than creating a name that overlaps the brands of the various Azorean cheeses, we created a brand / concept that is the motto of the entire campaign.
Creative Insight
There is a universally recognized Anglo-Saxon idiomatic expression that one who takes a photograph uses to encourage the photographed to smile. An expression that tastes like cheese like no other, that we appropriate to create an Azores cheese proprietary brand / concept:
> which gives us a photographic motto to show the wonders of the unique region that produces the Azorean cheeses.
> which will make Canadians smile when we show them the various reasons why they have to know and taste Azores cheese.
More than creating a name that overlaps the brands of the various Azorean cheeses, we created a brand / concept that is the motto of the entire campaign.
Creative Insight
There is a universally recognized Anglo-Saxon idiomatic expression that one who takes a photograph uses to encourage the photographed to smile. An expression that tastes like cheese like no other, that we appropriate to create an Azores cheese proprietary brand / concept:
> which gives us a photographic motto to show the wonders of the unique region that produces the Azorean cheeses.
> which will make Canadians smile when we show them the various reasons why they have to know and taste Azores cheese.
![](https://freight.cargo.site/t/original/i/aeef834097394edc7ec2e220318e80c5fe9e5d50313be82d3a14ad67e202fe53/2_SAC-01.jpg)
![](https://freight.cargo.site/t/original/i/f0c29f2511b97094b57157c483330fa5cc05d94d60a9e10cb85d9582dc9a4eb4/2_SAC-02.jpg)
![](https://freight.cargo.site/t/original/i/04f7a9aa1197c525463d7de251fb20ff34cc7047e5c9a0942e8085e749188038/2_SAC-03.jpg)
![](https://freight.cargo.site/t/original/i/877b361d36aca59325e371e2f7364d9f2aa5346dbecfe401604f5f5c300fe950/2_SAC-04.jpg)
![](https://freight.cargo.site/t/original/i/64a1ffb5b0f8a6b5078bf92518c9dae5d868f64cbe5721c551cdb0ac92d99bfc/2_SAC-05.jpg)
![](https://freight.cargo.site/t/original/i/52735f2caab14e49d2ea5ac0b64a26743551cc91bfa382a3d52abd0191a5d541/2_SAC-06.jpg)
![](https://freight.cargo.site/t/original/i/2ff8e42e7f13ed875c7e25f1deaa60f7644f1ec8478ba7814943461ed9a68109/2_SAC-07.jpg)
![](https://freight.cargo.site/t/original/i/2ce1cd1992ab57a132a2dc9f0631a95f6a98830a22f0bba8b2a4ec7a5260e512/2_SAC-08.jpg)
![](https://freight.cargo.site/t/original/i/c2f0a7919272760f5bc7fd4864c7f8a17537661449168dc8ae38c839f70adeca/2_SAC-09.jpg)
![](https://freight.cargo.site/t/original/i/a3b9dc141612d3afb1b37cd36ab665ab907b64780e2509db4d32d41b0d04801d/2_SAC-10.jpg)
![](https://freight.cargo.site/t/original/i/ca3888d8e08a2a71ce81cb1afe3a66ac0dcbf1bf151090f7f7f9257810140c8d/reais_2.jpg)
![](https://freight.cargo.site/t/original/i/55552434a908469c812c635879b6544d92276963e7c97907fdabc2609284e7c0/reais_6.jpg)
Agency: comOn
Production: comOn
Client: Consulai
Executive Creative Director: Nuno Peixoto
Account Management: Tiago Veríssimo
Programmer: Huzaifa Ahmed
Concept + Naming + Copy: Vasco Durão
Logo + Design + Art direction: GonçAlves
Animation: HomemBala
Production: comOn
Client: Consulai
Executive Creative Director: Nuno Peixoto
Account Management: Tiago Veríssimo
Programmer: Huzaifa Ahmed
Concept + Naming + Copy: Vasco Durão
Logo + Design + Art direction: GonçAlves
Animation: HomemBala